Make something people love.
Core values
Commitment to imagination.
I believe a foundation for consistent performance in the creative industry is based upon six core values – creativity, empathy, integrity, passion, quality, and simplicity.
Creativity
Embrace a diverse set of perspectives and use your imagination to drive innovation.
Empathy
Infuse your actions and work with respect for the emotions and experiences of others.
Integrity
Consistently demonstrate dignity, honesty, transparency, and accountability.
Passion
Feel the power and love that comes from focusing on what excites you.
Quality
Always seek to produce excellent work that pushes the status quo forward.
Simplicity
Do more with less by striving for clarity, consistency, and focusing on what’s essential.
Philosophy
Design makes everything possible.
I believe that good design is not only what you see, but just as important, the feelings it provokes in us.
Good design is when you evoke passion and emotion into your ideas. The very best ideas come from those in which we empathize the people who express their pain.
- Simplicity wins.
- Authenticity is everything.
- Strategy is the brother of creativity.
- Credibility begins with aesthetics.
- A focus on culture moves a brand forward.
- The consumer rules our world.
- Don’t lose emotion in execution.
- Design isn’t art – art is a servant to design.
- Technology is creative.
- Results matter.